Got what it takes to get publicity coverage?
Do you know what tools you need?
Are you ready when the media calls you?

Traditional advertising is struggling with sagging revenues. Are you having a harder time reaching clients through advertising? Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product? Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet.

Why is it untapped?

Why is publicity the best way to advertise?

What are some of the tools needed for a successful publicity campaign?

You will learn:

• A brief history of public relations that explains why the PR industry has underserved markets and what marketing experts can do about it.
• Why publicity is often more effective than advertising
• Why you should view reporters and producers as an inexpensive extension of your national sales force
• Why most traditional PR tactics such as the use of press releases and wire services don’t work and never will.
• The importance of customizing your approach
• Key elements that should go into a "media toolbox"
• Techniques for capitalizing on media coverage to multiply your exposure

I would like to thank Lonny for the seminar and your staff who made us feel so welcome! I feel that it was well worth the time and I appreciate all the materials he gave us. The playbook is something we'll work through now to get a better idea of our marketing/values we need to make our ads work harder for us.

Thanks so much for the invitation to participate in the seminar; I found it to be very valuable! Lonny delivered some good, relevant information and it was a fun group, as well. Thank you for the offer for Lonny to deliver this information to our members, as well.

Thank you so much for the informative seminar…my staff and I will all benefit from your wisdom and experience! I love being in business!