Keys for a Successful Exhibit

Whether you are new to exhibiting or you want to learn how to improve the effectiveness of your expo participation, this seminar is for you!

Face-to-face consumer and trade shows are a cost-effective way to market your business to a lot of people in a short amount of time. Why are some exhibit booths always packed with people while others seem to gather dust?

Professional show producers invest a great deal of time and dollars to bring in quality attendees. We’ll show you proven ways to turn those attendees into hot sales leads, from pre-show preparation to the essential steps to follow after the event.

Learn how to:

• Draw a maximum number of people to your booth, and keep them interested and engaged once they are there.
• Design a booth that starts selling as soon as people see it.
• Establish and follow through on lead-generating goals so that you’re not just handing out literature and candy, and hoping someone will buy something.
• Evaluate the effectiveness of your booth based on your pre-show goals.

'A lot of business seminars promise things. This one definitely delivered! The time spent there just whizzed by. There was so much good, solid marketing information presented for business owners in a relaxed and engaging fashion. Thanks for sharing and thanks for the take away supplemental materials. I've got the poster mounted in my office already. Thanks Lonny! '

Lonny's presentation was very energizing and well received by the club. We have many members in our club who commented that it is always great to hear another perspective about how to get one's arms around the many subtle nuances of "marketing" and they appreciated a fresh look.

Thank you for allowing me to participate in your morning Seminar. I genuinely appreciate the gracious hospitality you extended me, not to mention the gift of instructional materials and valuable knowledge you imparted. I look forward to our paths crossing again.