Creating a Social Media Plan

Social media plays a large role in content syndication, and it is growing faster than any promotional channel ever has. The social media platforms such as Facebook, Twitter, LinkedIn, and YouTube are becoming benchmarks in marketing efforts much like websites and email have in the past.

85% of people who use social media say companies should not only have a presence on social media, but they should also interact with their audience. That means talk to them. The people on social networks want to hear from you, and it is reported that this year more than 90% of businesses will increase their level of engagement in social media. You can’t afford to sit on the sidelines while your competitors talk to your customers.

Key Takeaways:

• Setting goals for your social media campaign that reflect your company
• Establish which social media tools are right for you
• Content distribution tips and tricks
• How to measure your social media ROI in terms that make sense

You will learn:

• How social media has evolved and its many playing fields
• What it means to "become the media"
• How to use social media to become an influencer in your niche
• How to use technology to your advantage when pushing out your messages

'I took the Twitter class this morning and I have to tell you THAT was a Twitter marketing class!! I appreciate that you followed up with me about it! I couldn’t tell you how much I learned there! Cory was unbelievable – in terms of content, relevance, kept on task and was still willing and able to answer all of the questions that were tossed out at him during the training. He handled the training with focus--in spite of the fact that we continued to ask questions throughout the class that might have derailed other trainers or frustrated the more experienced “Twitterers”. I will definitely be passing this information on to others. Thanks SO much! '

Lonny's presentation was very energizing and well received by the club. We have many members in our club who commented that it is always great to hear another perspective about how to get one's arms around the many subtle nuances of "marketing" and they appreciated a fresh look.

Thank you for allowing me to participate in your morning Seminar. I genuinely appreciate the gracious hospitality you extended me, not to mention the gift of instructional materials and valuable knowledge you imparted. I look forward to our paths crossing again.