The consumer’s increasing resistance and ability to block advertising has many companies searching for less intrusive ways to connect with their market.
Marketing without using ads is new to many businesses but it’s not new to us. For twenty years our company has been “the non-advertising, advertising agency.” We are masters at promoting products with minimal use of ads.
Our customers are finding it more difficult to stay current with the onslaught of emerging promotional channels. To bridge that knowledge gap, we have set up a series of classes where our expert staff will share their experience with you.
Because we have helped hundreds of companies reach their customers in a way that is more in line with the way they want to be reached, our staff has firsthand experience in a variety of non-advertising promotional channels. Some of these methods are tried and true like product publicity, and others are new like social network marketing.
While we won’t be able to make you an instant expert, we can give you a base line understanding that will familiarize you with a variety of non-advertising promotional channels. We will also show you how we link promotional channels together to leverage their selling power.
About half the people who attend these classes have an academic marketing background, and the other half are business owners and managers who have no formal training in marketing at all. Both will benefit.
These classes are geared primarily to mid- and large-sized businesses.