PGX wanted to build customer connections
PGX® is an incredible supplement resulting from many years of research on the link between blood sugar imbalance, appetite and weight gain. For such an awesome product, PGX needed an equally amazing PowerSite. PGX wanted its site to act as a social media hub, driving membership and promoting its Facebook, Twitter and YouTube channels.
The company wanted its PowerSite to increase prospects and build up its lists such as its e-mail, member and social media lineups. It also needed its site to connect with one of its spokespeople, Julia Havey. Julia, a best-selling weight loss author, is on a mission to help people around the world reach their weight loss goals. Blogs and articles on the site fuel her own 130-pound weight loss story and the PGX program. PGX literally wanted a promotional channel built right around their target market, and that’s exactly what we created.
When it comes to content development, PGX references its brand playbook to ensure that its brand messaging is embedded in all content. Since its social media pages are fully integrated into its PowerSite, they only have to post content once and watch as it disperses across all their platforms.
