Giving Water Gremlin a new attitude
The Gremlin is a funny little member of the Water Gremlin company who loves to fish and explore lakes, and also crafts the best sinkers in the world. While the company is busy expanding into China and Italy, Gremlin is busy playing pranks on the shores of White Bear Lake and ice fishing during the long winters.
In addition to fishing, Gremlin also loves to eat fish and tinker with boat motors. He is also known to spy on fishermen from bushes and stumps on shore, so be sure to look closely next time you’re out on the water — you might just spot his pointy ears among the reeds and bushes.
To bring Gremlin’s giant personality to life, he needed a PowerSite as unique as himself. This PowerSite is based in WordPress with a completely custom-made theme that includes a slider of Gremlin’s snarky sayings as well as a speech bubble drop-down navigation menu. The homepage also includes moving custom-designed calls to action and an automatic Twitter feed called The Gremlin Says that pulls in all of Gremlin’s latest quips.
My Tackle Box (the PowerSite’s product section) gives readers an inside look at Gremlin’s different sinkers, ice fishing products and duck decoy anchors. Each product has a photo of its range of sizes and the product packs it’s available in as well as a description of the product’s uses and functions.
Gremlin took some convincing to agree to have a blog called My Sinker Secrets, which is full of his most-trusted fishing tips as well as great uses for his sinkers. Each post has a diagram of exactly how to utilize each sinker, and tags with the type of fish, type of fishing and the product used. These can be easily shared with the Facebook “like” and Twitter “retweet” buttons on each post. News and events are located under Gone Fishing, which includes national fishing events, fishing tips, resources for fisherman and hilarious quotes from Gremlin.
Water Gremlin is an easy-to-use site that packs a big punch for a little gremlin. This PowerSite has endless capabilities and serves as a great foundation to bring the Gremlin’s campaigns, and his character, to life.
