A grassroots publicity campaign involving media tours in targeted markets was created by Media Relations to compensate for many of the missing elements that would normally be used to create media interest for the client's product. Because of MRI's publicity efforts, distribution of Dr. Harris' Original Snore Formula reached a significant level in 50 of the nation's top markets.

Using company founder and nutrition expert Dr. Scott Connelly as the campaign's primary spokesperson, Media Relations was able to secure national print and broadcast interviews in the 10 largest U.S. markets. Focusing on pertinent, nutrition-related issues and using testimonials from professional athletes, the client reached its highest sales figures ever after its campaign with MRI.

To generate excitement for the launch of a new product, Mid-America Events & Expos, a sister company of Media Relations, was able to create an event with a memorable atmosphere that heightened the senses. Local news stations attended the event at the client's company headquarters to help further promote product awareness. Using the combined expertise of MAEE and MRI, the client came away with a very successful event that created visibility and interest for its new product.

Famed food manufacturer Malt-O-Meal approached Mid-America Events & Expos, Inc. for help in developing a themed evening for its annual employee recognition event, honoring approximately 80 employees and their guests who were celebrating milestone service anniversaries. Malt-O-Meal had previously selected a local historic theater/banquet hall as the event location. The evening was to include a sit down dinner, entertainment and take-home gifts.