Case Studies
Publicity (view all)
A grassroots publicity campaign involving media tours in targeted markets was created by Media Relations to compensate for many of the missing elements that would normally be used to create media interest for the client's product. Because of MRI's publicity efforts, distribution of Dr. Harris' Original Snore Formula reached a significant level in 50 of the nation's top markets.
Using company founder and nutrition expert Dr. Scott Connelly as the campaign's primary spokesperson, Media Relations was able to secure national print and broadcast interviews in the 10 largest U.S. markets. Focusing on pertinent, nutrition-related issues and using testimonials from professional athletes, the client reached its highest sales figures ever after its campaign with MRI.
The results of scientific studies and testimonials from well-recognized doctors were just a few of the tools used by Media Relations to educate the public on the newly-recognized health benefits of tomatoes and lycopene. By increasing the national awareness of lycopene, MRI helped promote the client's sales of Lyc-O-Mato®, its scientifically standardized, natural tomato extract containing lycopene.
Web (view all)
PGX® is an incredible supplement resulting from many years of research on the link between blood sugar imbalance, appetite and weight gain. For such an awesome product, PGX needed an equally amazing PowerSite. PGX wanted its site to act as a social media hub, driving membership and promoting its Facebook, Twitter and YouTube channels.
Window World is the nation’s number-one company for window replacement. With hundreds of branches all over the U.S., Window World of Minnesota needed a PowerSite that could showcase the excellence and span of this national company as well as function as a local window resource for Minnesotans.
The Gremlin is a funny little member of the Water Gremlin company who loves to fish and explore lakes, and also crafts the best sinkers in the world. While the company is busy expanding into China and Italy, Gremlin is busy playing pranks on the shores of White Bear Lake and ice fishing during the long winters.
Events (view all)
To honor employees at the client's annual recognition banquet, Mid-America Events & Expos, a sister company of Media Relations, used the event's unique location to develop a Hollywood-themed evening that gave each honoree star status. The event included a dinner, entertainment and take-home gifts. The client and all attendees were treated to a glamorous event that was a fun-filled success.
To generate excitement for the launch of a new product, Mid-America Events & Expos, a sister company of Media Relations, was able to create an event with a memorable atmosphere that heightened the senses. Local news stations attended the event at the client's company headquarters to help further promote product awareness. Using the combined expertise of MAEE and MRI, the client came away with a very successful event that created visibility and interest for its new product.
Famed food manufacturer Malt-O-Meal approached Mid-America Events & Expos, Inc. for help in developing a themed evening for its annual employee recognition event, honoring approximately 80 employees and their guests who were celebrating milestone service anniversaries. Malt-O-Meal had previously selected a local historic theater/banquet hall as the event location. The evening was to include a sit down dinner, entertainment and take-home gifts.
