Kocina Marketing Companies was founded in 1988 with the idea of helping businesses maximize their marketing dollars by using promotional channels, such as radio interviews, that gave their spokespeople plenty of time to explain their products or services to the public. This unique multi-dimensional concept, called Reach and Teach marketing, now includes TV, print, events, Internet and custom publishing, and ensures that the targeted audience is receptive to hearing the client's message. Kocina Marketing Companies is also the pioneer of performance-based marketing. Its Pay Per Interview™ publicity model ensures that clients only pay for media coverage they receive.